Get your go-to-market done by someone who's actually been in the market.
Hello! I am Jade, the face behind New Market GTM. Unlike other GTM or management consultants, I don't just apply a theoretical approach to strategy.
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I knocked on doors as a business developer, built partner networks from scratch, created enablement and training programmes and managed teams of marketing specialists in and across APAC, Europe, North and South Americas.
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Having been on the global front lines allows me to apply big picture thinking to strategy, yet have the practical experience to work with your commercial, marketing, product and operations teams to deliver tangible business results.
Where I can help
A "new market" can mean different things, so why have the same cookie-cutter approach to GTM?
I can help you create a bespoke, cross-channel strategy to get you off the ground in no time.
Scaling to a new segment
Moving from an SMB-focused business to Enterprise, or expanding into a new vertical, means more than just changing your customer pitch decks. I have experience helping companies realise the gaps in their product, proposition and processes to ensure they can sell and serve a new type of customer.
Going to a new geography
Lumping countries into regions often overlooks their unique nuances. More than just changing languages and payment methods, I take into account regulatory challenges and cultural differences when creating sales, marketing and partnership strategies to ensure local (and global) success.
Launching a product or business
You've spent months, if not years, building your product or business, and now it's time to take it to market. Let's work together to identify your Ideal Customer Profile (ICP), positioning, messaging and pricing, as well as your sales, enablement, partnership and marketing approaches.
I spearheaded Dojo's shift from SMB to Mid-market & Enterprise, helping grow transactions in this segment by over 300% in one year.
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Defined and executed the Mid-market & Enterprise GTM strategy
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Created a Sales Playbook and delivered a digital and in-person training programme for 200+ of the top payment consultants across the UK
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Worked with Product teams to identify and prioritise solutions that increased larger merchants’ revenue and operational efficiencies
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Helped Field & Inside Sales close some of Dojo’s largest customers to date, contributing to billions of pounds in transactions and pipeline
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Collaborated with Risk, Compliance, Legal and Operational teams to establish processes fit for scaling to enterprise customers
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Introduced advocacy programmes such as the bi-annual Customer Advisory Board and Meet the Customer.
"I worked alongside Jade in 2023 when we were started to sell to Enterprise, involving complex engagements with merchants' Purchasing, Finance, Legal and Operational teams. This allowed us to put into practice the Enterprise Sales Playbook she had written, leading to the successful onboarding and roll out of one of Dojo's largest customers.
Having just completed a positive annual review with that customer, I can say Jade's contribution was instrumental in us securing, servicing and maintaining that account.
It was a pleasure to work with Jade. She brought internal disciplines together and supported field operations to make it a win-win for all parties: Dojo, the customer and my business, omnigo.tech."
Nicholas Gould, Founder, Omnigo (UK)
“I have worked alongside Jade across multiple projects, companies and decades. She is a highly skilled individual I have called upon (and employed) to drive success. Her years of experience in business development, partnerships, marketing and strategy have given her a unique outlook - which make her an asset to any business looking to grow/ expand/ launch."
Yasmin Sharp, VP Partnerships, London
How we can work together
1
GTM Plan
Consultation meetings
Market research
Delivery of GTM Plan
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Estimated project time: 1-2 months
2
GTM Plan + Channel Execution
GTM Plan, plus:
Channel establishment
Enablement programmes
Estimated project time: 3-6 months
3
Fractional GTM Support
Think of me as a member of your team. I can establish the channel and work with you to build and train your team.​
Estimated project time: 6-12 months